Codes and Conventions
The codes and conventions of a newspaper or magazine are forms and techniques to communicate certain ideas and impressions. there are two types of codes which awe symbolic and technical. Technical codes include things like camera angles which angles represent whats on the page, sound and lighting also are a technical aspect. Symbolic codes are all about how the language, characters and their actions are being used in the article.
Conventions are the things that relate to the content, font and style. There are two types of conventions. Firstly there are the technical conventions which deal with the technical area. for example in a music video a technical convention would be making sure the video was the same length as the song. a genre convention is where an artist would relate to their particular genre like a rock band would have instruments in their video to show that they are a rock band.
The difference between codes and conventions is easy to understand. A code is an individual technique. in a music video for example a panning shot might be used in one video but not another. A convention would be something that is used in all of that particular genre.
For Codes and Conventions Discuss the newspaper key terms with some reference to the purpose of why they have been made that way, for example both papers have Headlines, and titles in the same place but both are very different.
ReplyDeleteYou need to explain in detail how media products are constructed to appeal to the audiences they are intended for, illustrating points made with well-focused, detailed examples, and drawing out examples precisely that shows the point you are making.